The second concept was more of a 'Choose Your Adventure' style story, where the user chose a path to find their destination. Using illustrations by a colleague. I upped the ante slightly with this one, animating the flat characters to make them jump off the screen.
Animation between the frames
The last concept was to be a more in depth look at the local areas surrounding the hotels. This site required a full CMS, and I chose Concrete5 as it was the most flexible for the information we were looking to store and the structure I had envisioned for the site. The site is still live and being updated.