A luxurious interface, a beautifully balanced piece of visual work, slickly written code, a stimulating, surprising experience - it’s all good. I really value thought and effort in how the work gets done, as well as the output. And this means accessibility - taking the time to meet your customers where they are, and make it better for everyone.
Sure, “empathy” is fine... but it only gets you a fraction of where you want to go. And what does that gorgeous interface matter if the business model rides roughshod over customers, stakeholders and employees? I like to get to the heart of who is impacted and how - good, bad or otherwise.
I don’t know who said it first (I have a suspicion it was Erika Hall), but I want to work dedicated to the idea of “Design together, document alone”. Working with talented people from a variety of backgrounds (hopefully not 5 guys who look like me) to amplify, remove barriers and the obvious.